What ingredients are needed for a successful hair salon? Most owners believe that a good location plus experienced hairdressers are the recipe for a prolific presence on the market, but this belief is one of the reasons why so many businesses flop. Well-trained staff is of course the major requirement in this line of work, but the key to success is not that simple and does not include just one element. There are hundreds of little details that you, as an owner, need to look at. Unfortunately, even the most diligent entrepreneur can make mistakes, so here is a list of things you should not do if you want to grow your business.
Using the wrong products
Today’s customers are smarter and more informed than ever, which also makes them more demanding and difficult to please. Therefore, do not associate your salon with mediocre brands. When seeing a hairdresser, clients expect more than the average service. If you use drugstore brands, clients can be dissatisfied and switch to a competitor who uses higher end products. Also, using “salon-quality” products might not suffice if they are not exclusive to your salon. Nowadays, almost everything can be bought at half price online, so clients will consider leaving you if they find your styling products elsewhere. To maintain customer retention, consider switching to a brand that only you carry.
Not engaging with clients
Hair salons are one of those businesses where the relationship between a client and a service provider can sometimes be more important than the quality of the services provided. People go to salons to look good, but also to socialize and to feel special. Between an efficient hairdresser who does not try to be pleasant and an average one who is attentive and polite, a customer is more likely to choose the latter. Therefore, as the salon owner, you should choose your staff carefully, focusing not only on their technical skills, but also on their demeanor and personality. It goes without saying that each dresser should have the right qualification, but they should also be taught to listen to clients, engage in conversation and value their opinion.
Saying no to technology
Technology interacts with almost every field of activity, so you should not neglect its importance. The core of a hair salon is manual work, but that doesn’t mean client relationships cannot continue in the online world. For example, you can use the power of social media to promote your services, organize contests and ask for feedback. Also, you can make your work more efficient by using various apps created for salon activity, such as online booking apps and inventory management apps.
Neglecting customer service
Neglecting customer service is the first step towards business failure, so you should never forget that each and every person walking in your salon must be treated with care and respect. Interestingly, many salons get to this stage when they have become stars in their neighborhood, have a lot of daily appointments and treat clients with high respect. When the number of appointments increases, you have to be ready. Hire more staff, expand the venue or allocate more space to the waiting area. When hairdressers have too many clients, they risk being sloppy and causing great financial losses to your salon.