Considering that salon services are getting more and more popular as people put a greater importance on their image, salon owners should find in this the perfect opportunity to make their businesses more profitable. However, the growing demand for services also means greater competition, but there are a few things you can do to grow your business successfully, without being affected by competition:
1. Work on your online presence
Social media has become one of the most powerful tools in attracting customers these days. Everyone likes to view and share various articles and pictures, so you should make your Instagram, Twitter and Facebook accounts your main marketing tools. Make a habit out of posting something every day from your salon page and invite customers to Like your page whenever they visit the salon. You can post pictures of the latest haircuts done by your stylists or any promotions you may have. In addition, you can also post content that does not necessarily involve an offer, but that simply engages the viewers, reminds them of your salon and perhaps influences them to call your number the next time they want to make an appointment.
2. Keep your services trendy
You will never convince new clients to choose your salon if you continue to promote haircuts that were fashionable two years ago. Do your research properly to find out what are the trendiest products and haircuts of the moment and train your stylists accordingly. In order to stay competitive, your salon needs to offer services that will attract and keep customers. For instance, keratin treatments are the latest trend these days, so you should consider introducing them in your salon as well, if you still don’t have them.
3. Offer a wider range of products
Another growing trend this year is the clients’ predilection to choose salon products over drugstore ones. Salon products are considered of a much higher quality and even though they might be slightly more expensive, they will also bring more benefits to their user. To this extent, expanding your product inventory is something that will boost your sales and your profits in the process. To keep track of your inventory, our salon scheduling software is the perfect tool, as it also has an inventory tracking feature.
4. Maintain your prices competitive
One of the key factors that influence clients to choose one salon over another is the price for the main services. This is why if you want your salon to gain more customers, you will have to make an effort and lower your prices to be under your competitors’. They don’t have to be considerably lower, just enough to have a psychological effect on potential clients and convince them that they are getting a better deal when they choose your salon. If you don’t already know, find your main direct competitors and beat their prices. Of course, you will need to advertise these savings on your social media pages, just to be sure your customers find out and take advantage of them.