As the owner of a hair salon, you understand that attracting customers to your business is the key to success. What you may not know, however, is how to get clients interested in your salon and excited to book an appointment. When it comes to something as important as hair, many people are reluctant to book an appointment with just any salon- they want the best of the best!
In order to grab the attention of potential clients and turn them into regulars in your salon, you need to know how to market your business. Effective marketing practices are vital in helping you to stand apart from your competitors. If you have no idea where to start, MyCuts is here with a few valuable hair salon marketing tips to boost your business and build your clientele.
Everyone Loves a Discount
One of the best ways to market your hair salon is with discounts because, let’s face it, everyone loves to save a little money. Better yet, referral discounts are actually a great way to gain a little free advertising if done the right way. Offering discounts to current customers who recommend your salon to their friends and family is a great way to encourage those pleased with your services to spread the word.
Consider giving away a discount on a client’s next visit for each appointment booked by someone they referred to you. This is a win-win scenario for everyone involved and you’ll be surprised how quickly you can start booking appointments when the quality of your services speak for themselves!
Showcase Your Salon Staff
If you don’t have a website for your hair salon already, you’re seriously missing out on some valuable marketing opportunities! If you do have a website and aren’t sure what type of content you should include to place your hair salon above the competition you should start by showcasing your salon staff. After all, one of the best ways to attract new clients is by getting them acquainted with your friendly and professional stylists.
Create a page on your salon’s website where potential clients can browse through the bios of your staff. Each stylist should be encouraged to write their own bio filled with information they’d like clients to know. Ask your stylists to include background information on their experience as a professional hairstylist as well as a few interesting facts about them. This builds a more personal relationship between your stylists and potential customers, making them more likely to schedule their first appointment.
Start a Blog
Speaking of your hair salon’s website, a blog is another fantastic way to generate interest in your salon. Create a blog dedicated to helpful hair tips for your customers and do your best to post regularly. Not only will this give clients browsing your site valuable information that they can use to keep their hair healthy and happy but it will also go along way in bringing traffic to your website.
Aside from giving website visitors useful information and generating traffic to your website, creating a blog for your hair salon also builds credibility. The more you post quality content that helps your targeted audience, the more you establish yourself as an expert in your field. This builds trust between your salon and your clients, making them more likely to schedule an appointment.
Make Booking Appointments Easy
Finally, one of the best ways to market your hair salon and boost your business is by ensuring potential clients have an easy way to book appointments. A simplified booking process makes it much more likely that clients considering your services will actually follow through with the process. After experiencing an easy scheduling process and your top-notch styling services, word is sure to spread like wildfire that your salon is the best in the area!
The MyCuts app makes scheduling appointments easier than ever with our user-friendly appointment scheduling feature. Here, you can schedule appointments with your clients with the included appointment calendar. There’s even a feature where clients with recurring appointments can be reminded of their appointment with text and email notifications and reminders. That’s something that is sure to gain you positive customer feedback!
Want to learn more about how the MyCuts app can help you keep your hair salon running smoothly and efficiently? Check out our demo for a look at all of the amazing features.