4 Ways to Expand Your Client Base This Summer
At MyCuts, we know how important it is for hair salon owners to consistently expand their client base. While the summer season may be coming to a close soon, there are still plenty of opportunities to capitalize on clients looking for that summer pampering. Capturing the attention of new clients, however, is sometimes easier said than done. For this reason, finding new and exciting ways to expand your client base this summer is essential.
To help you guide your efforts in winning over more clients for your hair salon with what’s left of the summer, we’ve organized a few tips. Following these tips, you’ll be surprised just how much buzz you can generate around your hair salon. Let’s get started!
1. Include “Book Now” Buttons On Your Website and All Social Media Profiles
Did you know that over 60 percent of all hair appointments made online are scheduled outside of regular business hours? To capture as many leads as possible, you need to make it easier than ever for potential clients to book with you.
By including “book now” buttons on your website and all social media profiles, you can ensure that you never miss a client. Further, you’ll give your clients greater flexibility when booking this summer as “book now” buttons keep your business open 24 hours a day, 7 days a week. Schedules can be busy in the summertime, so give your clients the freedom to book an appointment with you at their convenience! That’s one of the best ways to expand your client base with ease.
2. Keep Your Online Profile Updated
First impressions are everything- especially in the hair salon industry. Making sure that your online profile is up-to-date and professional can make all the difference between a client booking with you versus your competitors. As what is likely the first thing that new clients will see, you need to make sure how you’re presenting your business through your online profile is impressive.
At MyCuts, we highly recommend updating your service list regularly. Keeping your service list up-to-date ensures that your latest pricing and promotions are always correct, eliminating frustration and confusion. A great way to expand your client base through your online profile is by displaying your salon’s latest promotions at the top of your service list. This way, any new client who is considering you will see your promotions first. Additionally, sell the quality of your hair salon by including high-quality photos of your salon and staff. Your online profile is the key to attracting new clients, so take it seriously!
3. Use Seasonal Promotions to Your Advantage
Summer is the perfect time to create seasonal promotions that focus on wedding pampering and haircare for summer weather. Creating promotions that are specifically tailored to summer is a great way to expand your client base. Offer a curated package or special discounts on hair products and styling tools to make it easy for new clients to book with you. By offering deals that new clients can’t refuse, you can attract customers that will return to your salon for years.
4. Promote an Instagram-Exclusive Offer or Contest
Finally, one of the best ways to expand your client base this summer is through the power of Instagram. If your hair salon isn’t on Instagram, it should be. Hair salons use Instagram to showcase the talent of their stylists, positive customer interactions, and hair transformations.
You can cause some serious summertime buzz by holding a contest through Instagram or promoting an Instagram-exclusive offer. Not only is this a great way to get your hair salon’s name out there, but you can also boost your following on Instagram by requiring those who want to be entered in the contest to follow your account. As a prize, you can offer a free product or even a free haircut! This is a great way to have your local community talking about your salon.
Hair Salon Scheduling Made Easy
Now that you know some of our best recommendations for expanding your client base this summer, you may soon find that you have more clients than you can easily manage. Luckily, the MyCuts app is here to offer the ultimate solution to your scheduling woes! Our hair salon scheduling app is built to make your life easier.
The MyCuts app offers a revolutionary way for hair salon owners to manage their bookings with ease. Not only does our app make it easy to schedule and keep track of upcoming appointments, but you can also send customized text and email appointment confirmations and reminders to put an end to money-draining no-shows once and for all!
Additionally, our app offers inventory tracking functionality, allowing you to search your inventory by item name and filter them as “stocked”, “low”, or “reorder.” Never again will you have to experience the panic that comes with knowing your hair salon is out of your best selling products!
Ready to make managing your clients and inventory a more painless experience? Try the MyCuts app for free today! You’ll be glad you did.