When it comes to promoting your hair salon, there are few things as powerful as social proof in the form of customer reviews. Believe it or not, 95 percent of customers will read an online review before making a purchasing decision. By delivering reputable accounts of the services they receive, your past customers can greatly influence the flow of business.
Reviews have the power to influence a potential client’s decision to make an appointment with your salon instantly. The more positive reviews that you’re able to collect online, the more effectively you’ll be able to win over new clients. Earning reviews should be a central part of your hair salon marketing strategy. So how can you get more reviews for your hair salon and represent your business in the best possible light?
Today, MyCuts will be offering you a few ideas that you can use to secure more positive reviews for your hair salon. Along the way, you’ll build customer trust and loyalty and this is sure to take your salon a long way in the future. Let’s get started!
1. Make Sure Your Hair Salon is Listed on Google
Have you taken the time to set up a Google My Business account for your hair salon? If not, you’re missing out on a valuable opportunity to earn online reviews. While many hair salon owners decide to depend on Facebook reviews, these are unlikely to do very much for you in terms of sales. When you put in the effort to collect Google reviews, however, you directly impact your hair salon’s ability to rank higher in search results. The easier you are to find in Google search results, the more business you can expect.
If you’re not appearing at the top of the page when a potential client searches for a hair salon in your area, you may never get the opportunity to offer them your services. Your Google My Business reviews will give you the upper hand against your competitors and, the more you have, the higher in search results that you’ll appear. Claim your Google My Business listing and generate your individual Google review link. This way, you can start asking clients to leave feedback on their experience with your salon so that you can start collecting those valuable reviews!
2. Offer Your Staff Incentives For Earning 5-Star Reviews
By offering your salon staff performance-based incentives, you can not only boost morale but also secure more positive reviews from your clients. One way to do this is to tell your staff that whoever secures the most 5-star reviews on Google will receive either a special prize or extra commission at the end of the month. This will motivate your staff to ask clients for feedback all while ensuring that they deliver the best service possible. Everybody wins!
3. Make it Easy for Clients to Leave an Online Review
Finally, another great way to boost the number of reviews your hair salon receives is by making it easy for clients to leave their feedback. You can do this by sending a follow-up email after each customer’s appointment in which you ask them for their feedback. Leave links to not only your Google My Business page but also your social media accounts where they can leave reviews. By making it easy for a client to leave a review, you’re sure to boost the number of reviews your hair salon receives. Your customers like convenience (who doesn’t?) so make sure it’s as easy as possible for them to leave their review.
Deliver a Better Hair Salon Experience With the MyCuts App!
Now that you know a few ways to earn more reviews for your hair salon (therefore increasing your credibility and sales), it’s time to go a step further to deliver the best hair salon experience possible: managing your hair salon like a pro with the MyCuts app.
The MyCuts app is a revolutionary hair salon scheduling software that makes appointment scheduling, client management, and inventory tracking easier than ever. When you simplify these important parts of running your hair salon, you are left with more time to spend on your customers. Not only does the MyCuts app allow you to effortlessly schedule client appointments, stop money-draining no-shows, and send out appointment reminders, but you can also search your inventory, send custom mass texts or emails to clients, and more! Our app has so much to offer a busy hair salon owner and, once you have reviews rolling in, your booming business will be in desperate need of these helpful features.
Looking to take your hair salon to the next level? Check out our features, view our demo, and try MyCuts for free today! You’ll be amazed by what a big difference MyCuts can make in how you run your business. Thanks for reading!