The fall season is upon us and there’s no better time to look for marketing ideas for your hair salon than during the fall season. During the fall season, MyCuts has decided to help hair salon owners build marketing strategies that you can implement to boost business.
The fall marks one of the busiest seasons for hair salons. To help you maximize profits, encourage more business, and keep your current clients happy this fall season, use these marketing tips for hair salons! Let’s get started!
1. Show Your Thanks With a Client Loyalty Program
During the season for giving thanks, there are a few better ways to show your appreciation for your most loyal customers than with a client loyalty program. It’s a great idea to include a client loyalty program in your fall season marketing strategy. You can do this by creating a list of your most loyal clients and printing hair salon loyalty cards to offer them as thanks for their business.
In most cases, loyal clients are willing to pay more for high-quality services rather than choosing someone cheaper for mediocre service. When you find yourself with even just a few clients like these, you need to go above and beyond to encourage their continued business. Always remember that loyal clients are happy clients and there’s no better time of year than the fall season to show them just how much you appreciate them. Use your client loyalty program to offer discounted products or even free services and you’re sure to keep your customers coming back again and again!
2. Say “Thank You” With Awesome Freebies
Everyone likes getting something for free. As part of your hair salon’s fall season marketing strategy, offer your clients something free just for visiting. A few examples of some awesome freebies you can use to show your thanks include a free product sample, a coffee for clients to enjoy as they receive your services, or a thank you chocolate. Each of these small gestures can make a big difference when it comes to making your clients feel valued and taken care of.
3. Hold a Fall Season Social Media Giveaway
Social media offers hair salons a great way to interact with and engage their customers for free. One of the best fall season marketing strategies you can use for your hair salon this year involves a social media giveaway.
Regardless of what campaign you are implementing for your business, social media sites like Instagram and Facebook offer a valuable opportunity to let your clients know about special seasonal deals and services. During this fall season, now is the time to boost social media posts and let potential clients know how thankful you are for them.
Create a social media post to let your audience know about any discounts you are currently offering at your salon. Aside from your boosted post, however, you can also use social media to run a contest. This encourages your audience to engage with your business by offering a prize, such as a free product or free haircut. You can also use social media to share before and after pictures of your services. Using social media to your advantage during the fall season (and the whole year) can go a long way in boosting your business.
Take Advantage of the Busy Fall Season With the MyCuts App!
Now that you know a few of the most effective fall season marketing strategies you can use to boost business this season, it’s likely you’ll have more customers in no time. With more customers, however, comes unique challenges. You have to manage your schedule and keep inventory stocked, for example. All of this can be overwhelming when you have more clients than you know what to do with. Luckily, the MyCuts app is here to make it all easier.
Our hair salon scheduling app revolutionizes the way that you manage your business. Not only does our app make it easy to schedule and keep track of upcoming appointments, but you can also send customized text and email appointment confirmations and reminders to put an end to money-draining no-shows once and for all.