If you’re a hair salon owner, you know that the winter season is among the busiest times of year for hair salons. That being said, you don’t want to miss out on the valuable opportunity to put winter marketing ideas in place and boost your revenue. The more well-planned out your salon’s winter marketing strategy, the more opportunity you have to attract new customers and book more appointments.
Today, MyCuts will be discussing a few different ways that you can attract customers to your hair salon this winter season. Once you’ve set your marketing goals, you can use this article as a guideline to build a winter marketing strategy. Keep reading for some important tips that will result in a boost in sales this year!
1. Collect Email Addresses
Email marketing is one of the best ways to attract attention to your hair salon. In fact, 64 percent of small businesses use some form of email marketing to generate sales and advertise their business. This winter season, you should be collecting email addresses from your customers so that you can send them friendly reminders, winter discounts, and other important updates about your hair salon. You should be consistent about sending out these emails and use them as an opportunity to wish your loyal customers a happy winter season. A little bit of winter cheer goes a long way in generating business.
2. Winter-Themed Posts on Social Media
You should be taking advantage of social media websites like Facebook, Instagram, and Twitter year-round, but the winter season is the perfect time to use these platforms to your advantage as a hair salon owner. Post valuable and fun winter content consistently to attract customers.
Look at the type of content you posted in previous years to see what got the biggest engagement among your social media followers and follow that guideline. When creating different posts on various social media platforms, do some research to find out what your clients want to see. These types of social media posts are sure to help you attract customers.
3. Promote Your Salon’s Best-Selling Products As Gifts
As your number of clients begin to steadily increase in December, take this valuable opportunity to showcase your salon’s best-selling products. You can even wrap them in winter-themed wrapping paper and give them to your clients as gifts! Everyone likes free things. While you’re at it, take the time to put the spotlight on these products on social media, advertising what makes them the perfect gift. Not only will you attract more customers, but you’ll also increase your product sales.
4. Create a Festive Mood With Your Website
Finally, just like your social media platforms, your hair salon’s website should display a winter mood during the season. Place your promotions and other important announcements such as extended hours (if you’ll be offering them this season) on the website home page. Include a little winter cheer in the design of your website. This way, whenever a potential client browses your website this season, they’ll instantly feel welcomed and upbeat when they see the work you’ve put in to make your website festive!
Salon Scheduling Software You Can Count On
We hope that these tips about how to attract customers to your hair salon this winter season have been helpful and have given you some good ideas. When your business gets busier, however, things can get hectic. There’s schedules to manage and inventory to keep stocked, and those are just a couple of the responsibilities you have on your plate as a hair salon owner. Wouldn’t it be nice if there was an easier way to keep everything in order? Fortunately, there is!
The MyCuts app is a revolutionary hair salon scheduling app that takes the stress out of salon scheduling, inventory, and more! The app allows your local hair salon to offer a convenient way to schedule and monitor your hair appointments right from your mobile device.
At MyCuts, we’re all about making the process of maintaining beautiful and healthy hair as easy as possible. That’s where the MyCuts hair salon scheduling app comes in! The MyCuts software makes the hair salon experience easier for hair salons and their customers!
MyCuts is also great for hairstylists as it simplifies the process of managing their list of clients. With helpful features like client management, appointment reminders, and scheduling, keeping regular appointments with your hairstylist has never been easier. Want to see what MyCuts can offer you? Check out our demo!