As society puts a greater importance on looks, individuals have become more and more demanding regarding the services they receive when they visit a beauty salon. As a result, the salon beauty industry has had to develop accordingly and all salons need to adapt to the market requirements in order to survive. These are the main market trends that specialists have noticed as far as the beauty salon industry is concerned:
A diversification of services
Gone are the days when you could only get a classic perm and a regular hairstyle at your local salon. These days, salons offer everything from styling, shampooing, coloring and anything else under the sun. Hairstyles and hair trends are just like anything else: they evolve every season and stylists need to keep up with the demands of their clients if they want to retain them. As a salon manager, it is important to invest in professional trainings for your employees, to have the certainty that they can offer any type of service a potential client might request. At the same time, salon managers should support their stylists with high quality products, because regardless of a stylist’s talent, if they aren’t using quality products, their work will be in vain.
An increased value placed on the salon experience
Much like beauty trends, beauty salon customers do not visit these establishments only to get a haircut, but rather, they are interested in the entire experience. Of course, the hairstyle they get needs to be impeccable, but the overall ambiance is also important. This is why many salon managers choose to invest in relaxing music, décor and other details that will make the experience of their clients perfect. Many salons now offer refreshments and/or treats to their clients, scalp massages before the actual haircut and generally anything else the client might want.
Promptitude from the service provider
All clients expect to receive their services promptly, as few people have the patience to wait for half an hour before their stylist can see them. Basically, everyone expects to get on that chair as soon as they enter the salon. Mixing up appointments or not having a certain product available is no longer an option for salon managers, because they risk losing their clients in the favor of other salons that have invested in the necessary booking and management software. As a service provider, you need to be able to make appointments on the go, even when you are not at the salon as well as confirm or alter the appointments of those who request it. Salons use dedicated apps and software just as much as any other business that works directly with its customers and this technology helps them to improve the quality of their services and client retention.
To conclude, these are the main trends that any beauty salon manager should know and follow. Since the competition in the beauty market continues to grow, the ability to successfully adapt to the expectations of the clients plays an important part in the success of a beauty salon.