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The Power of Customer Loyalty: How to Build a Strong Client Base for Your Salon

The Power of Customer Loyalty: How to Build a Strong Client Base for Your Salon
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How often do you see a business offering a discount or perk for new users?

From cashback when you sign up for a new phone contract to free trials for streaming services, there are tons of incentives on the market to attract new customers.

While enticing new customers to use your services is hugely important to growing a hair salon business, a key mistake that businesses make is neglecting loyal customers.

In fact, a whopping 65% of a brand's purchases come from repeat customers. Not to mention the chance of selling to a new customer is 5-20%, compared to 60-70% for existing customers.

Alienate your loyal customers, and you risk distancing a considerable swathe of your customer base and missing out on valuable income.

The good news is, cultivating a strong client base for your salon doesn't have to be hard.

We've put together some top tips to ensure you don't only attract new clients but retain them, too.

Let's dive in.

4 Fantastic Ways to Build Customer Loyalty

#1 - Offer Rewards

If there's one foolproof way to show clients just how much their custom means to you, it's rewarding them.

Putting your money where your mouth is not only expresses gratitude toward your loyal customers but also gives them a reason to continue to visit your salon rather than try somewhere new.

Loyalty program ideas for your hair salon business include offering a free cut or giving a free haircare gift after a certain number of visits, or allowing clients to accrue 'points' when they buy your services, which they can redeem for future services or products.

Referral programs work well, too.

With 83% of consumers saying they trust word-of-mouth recommendations from family and friends, encouraging your regulars to spread the word (and rewarding them for doing so) is a no-brainer.

Your customers are busy.

Unfortunately, no matter how amazing a client looks when they leave your salon, they simply won't do it if it's difficult for them to re-book.

The key to cultivating a loyal customer base lies in making it as easy as possible for them to return to your salon.

A foolproof way to improve your customer journey is by introducing an appointment management system that allows your clients to book quickly and easily with just a few clicks.

That way, you won't risk losing loyal customers to competitors with a more straightforward booking process.

#3 - Act on Customer Feedback

In a world where brand relationships with consumers are becoming increasingly impersonal, your clients want to know that you care for their custom and opinion.In a world where brand relationships with consumers are becoming increasingly impersonal, your clients want to know that you care for their custom and opinion.

There's no better way to let somebody know they're valued than by listening, and your relationship with your clients is no different.

If you receive feedback from clients - whether it dents your pride or not - it's worth acting on.

Where possible, make changes your clients request, and upload updates to your blog or social media channel to let them know you listened.

#4 - Provide Excellent Customer Service

If there's one thing that keeps customers coming back repeatedly, it's excellent customer service.

A trip to the salon is more than just a trip for a haircut - it's a chance to have some you-time, pamper yourself, and spend time having a good old-fashioned chinwag.

Providing an excellent customer experience with friendly chit-chat, complimentary teas and coffees, and high-quality cuts are surefire ways to prevent your clients from looking elsewhere.

Remove the Hassle from Your Customer Journey

Making your customer journey as friction-free as possible is at the heart of building a strong client base.

If you want to transform newbies into long-term clients, invest in an appointment management app that allows your clients to book an appointment at your salon from the comfort of their couch in minutes - and watch your sales soar.

About the author

is the founder of MyCuts, a scheduling platform built for service-based businesses. He writes about booking systems, operations, and client growth based on years of working directly with small business owners.

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