We live in a digitally-driven world and, in this day in age, it is rare for a consumer to make a decision before first visiting a business’s website. Your hair salon is no exception! Whether we like it or not, the Internet has forever transformed the way that we find businesses and greatly influence our decision regarding booking their services. For this reason, it is crucial that your hair salon has an online presence. Today, MyCuts will be telling you 4 ways that you can increase your hair salon’s online presence, winning more clients and earning your reputation as the best salon around!
Create and Claim a Google My Business Page
When it comes to generating an online presence for your hair salon, there are few better ways to get your business in front of the eyes of customers than Google My Business. Google My Business is a free business profile that gives you the power to easily connect with potential customers across both Google Maps and Google search. Whenever you search a place of business on Google, a display pops up on the right side of the screen (if that business has been claimed by its owner). In this space, the owner of that business can share their business hours, reviews, photos, directions, and, most importantly, their website.
If you have yet to create a Google My Business listing for your hair salon, now is the time to create and claim your page! If you find that Google My Business has marked your hair salon as closed due to COVID-19, you can complete a few easy steps in order to mark it as open:
- Sign in to Google My Business on your computer
- Click “Info” on the menu to the left
- To the right, point to the section “Close this business on Google.” (To expand this section you might need to click the arrow.)
- Click “Mark as Open”
Harness the Power of Links
Can you remember the last time you completed a social media search of your business? When working to increase your hair salon’s online presence, it is highly recommended that you put yourself in your ideal client’s shoes when completing a social media search for your business. Further, it is highly recommended that you complete this task pretending as though you are a potential client that has never used social media before. Can your ideal customer easily find your booking link? Does the link work, redirecting them to the correct page of your hair salon’s website?
In our experience, it never hurts to do a check of your links every few weeks. Let’s put it this way: if a customer is having a difficult time booking with you online, this greatly reduces the chance that they will follow through and book an appointment with your salon! It is important to remember that a customer’s experience with your salon doesn’t necessarily start the moment they sit down in the salon chair. Rather, it begins the moment that they find you online! Make sure that you harness the power of links and ensure that they are always working and easily accessed by potential customers in order to boost your online presence!
Don’t Forget About Yelp
Although many hair salon owners tend to forget about the power of Yelp, you would do well to remember the power that this platform has when it comes to your salon’s presence online. Yelp offers a space where you can not only showcase your hair salon, brand, and menu of services but it also grants you the power to show off your fantastic customer reviews!
Yelp is not only the place where your previous clients can sing your praises, but it is also one of the best places to advertise your hair salon in the online space. Additionally, when you hold a solid reputation on Yelp, you are much more likely to rank higher in Google search results! Yelp is one of the best places for your hair salon to get noticed online so make sure you do the work to represent your hair salon there.
Put Your Booking Link Everywhere
Finally, now that you have all of your bases covered, it’s time to ensure that you put your booking link everywhere! There are a variety of different ways that a customer can search when trying to book an appointment with a hair salon. For this reason, it is crucial that your booking link is provided and easy to find across all possible platforms. The easier it is to find your booking link on any number of social media platforms, the more likely you are to earn those customers!
Make Booking Simple With the MyCuts App
Now that you know some of the best ways to increase your hair salon’s online presence, it’s time to simplify the booking process! At MyCuts, we firmly believe that a customer’s ability to book with you should be simple. That’s why we created the MyCuts app, where booking clients, scheduling appointments, and controlling inventory is easier than ever! Want to learn more about what the MyCuts app can do for your hair salon? Feel free to check out our demo where we give you the rundown of all of the app’s amazing features!